New Product Strategy: Have you ever pulled your jeans out if the dryer and try to put them on, only to have them uncomfortably snug around your waist, hips and thighs? Well Stretch 'em Out is the invention of the future that will easily resolve this problem. Just slide the jeans over the mannequin like legs, press the button and voila! You have just Stretch(ed) 'em Out!
Idea Generation: After recently finishing my laundry, I tried to put on my jeans. While pulling them up, they were a little tight around the mid-section. While complaining as I tried to stretch them out, it hit me, "Why not have a machine of some sort do this for me?" And so I came up with the idea of Stretch 'em Out.
Idea Screening: We all know everyone likes to think they are a smaller pant size than they really are. Even one pant size too small, just pop those pants on the Stretch 'em Out and they will fit like a glove.
Developement: This will be very simple to develope. This will be a machine what is run by electricity. It will look like mannequinn legs, just made out of a tough plastic that will be elastic. Connected to the legs will be a wire with a box on the end with a red button. Once this button is pushed, air will be compressed into the frame of the legs, thus pushing against the pant leg and stretching them either ever so slightly or as desired.
Commercialization: This product will be perfect for the average family. From moms and dads not being able to stay in the shape they would like, to kids who are always growing. Even if you're not an average family, Stretch 'em Out should be in every household.
New Product: The market for this product can reach all corners of the world. To start off, word of mouth would be the best way, then moving on to commercials, and even better, 30 minute infomercials. And once it starts to catch on, everyone will be wanting Stretch 'em Outs!
